“We hope and believe that people will still go to the movies in theaters where available, but we understand that for people in different areas of the world that is increasingly becoming less possible,” Jeff Shell, the chief executive of NBCUniversal, said in a statement.Īt least some competing studios are likely to follow. The decision, prompted by the coronavirus pandemic and likely to anger theater owners, makes Universal the first old-line studio to become more like Netflix in its approach to film distribution.
Additionally, movie-goers can enjoy $5 Movie General Parking with the purchase of a movie ticket.LOS ANGELES - Universal Pictures said on Monday that it would no longer give theaters an exclusive period of roughly 90 days to play new movies, a break with longstanding Hollywood practice that could have wide-ranging reverberations. The recent upgrade to the IMAX theatre features IMAX’s next-generation 4K laser projection and 12-channel sound systems designed to enhance the entire movie-going experience and provide an audience with sharper, brighter, clearer and more vivid digital images than ever.Ī departure from traditional movie concession stands, the completely redesigned AMC Marketplace offers movie-goers a contemporary grab-n-go, self-service experience, featuring a delectable new take on concession favorites, including specialty popcorn, gourmet foods, real fruit smoothies, café style coffees and a Coca-Cola Freestyle self-service touch screen soda fountain featuring 165 different Coca-Cola drink products.Ī box office and guest services concierge is now located inside the venue, with convenient automated box office kiosks situated adjacent to the venue by the “5 Towers” outdoor concert stage. This week, The Universal Cinema at Universal City Walk opened a multi-million dollar AMC Theatre renovation to create an all-new state-of-the-art experience. Who doesn’t love the movies!? And who doesn’t love seeing movies right where movies are made! Here in Burbank, we know all of these movie studios are right in our backyard, and the movie-going experience is enhancing quickly.
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